Game of Thrones
As one of the creatives I was tasked when creating a series of alternate reality style games that fed into larger marketing efforts. Some of the results included elaborate puzzle boxes, an iPad app and even a food truck catered by master chef Tom Colicchio.
In THQ's Homefront videogame the year is 2027 and America has been conquered by North Korea. To raise awareness and gain traction we brought audiences and bloggers into the future with frighteningly realistic artifacts that placed them in the middle of America's second Revolutionary War. The result was a highly anticipated game that set new pre-order records.
Nightshade for Penguin Books
For the first book in a Young Adult trilogy I crafted a transmedia campaign that brought one of the main characters into the real world. Fans interacted with him via Facebook, blog postings, direct mail and personalized videos to help solve a prequel mystery that led straight into the opening pages of the book.
Shark Week for Discovery Channel
I served as creative consultant for this campaign as we steered the two-decade-old Shark Week property back to its original scare filled premise.
True Blood: Revelation
Where were you when vampires came out of the coffin? This three month campaign blurred fact and fiction and launched HBO’s True Blood into the real world.
ad:tech: Best Integrated Campaign
Addy National: Silver- Mixes/Multi Media Advertising
Addy NY: Silver- Nontraditional Advertising
Addy NY: Gold-Mixed/Multi Media Advertising
AdAge Small Agency Awards 2009: Runner Up
For season two we pushed the undead into the mainstream by having Gawker Media 'buy' our vampire blog and integrate it into their existing properties. Controversy and attention soon followed.
How do you fight killer robots from the future? By joining with others in a massive six month campaign that pitted man against machine and allowed the audience to join John Connor and the battle to save humanity in the year 2018.
Audi’s Art of the Heist
An alternate reality campaign that placed the Audi A3 as a central character in a three month long immersive mystery. Stealing the car from the NYC dealership was just the beginning...
Andy Awards: Integrated Media / Automotive
Future Marketing Awards 2006: Best use of 'Other' Media
Battle of the Brands: Creativity Award
The One Show: Silver Award - Innovative Use of Media- Interactive/New Media
Cannes: Bronze Cyber Lion
MIXX Award: Best in Show – Gold - Product Launch
Gold - Online Integration
Silver - Viral & Peer-to-Peer
Yahoo! Big Idea Chair Award - Best in Show - McKinney/Audi
Pontiac’s Motorati Island in Second Life
A year long campaign that brought a real company into a virtual world. Pontiac’s Motorati Island engaged an audience as willing partners in creativity and created an iconic landmark to car culture in the online world of Second Life.
The storyline from this FPS horror video game came alive with the emergence of the evil corporation at the center of it all. For four months secret tests, mysterious deaths, and a full size experimental test unit built up the buzz. Of course things went horribly wrong.